We worked under the direction of global engineering and technology company Jacobs and collaborated with a large team of consultants, including Studio Gang’s urban planning group.

Our scope of services included conceptual planning, workflow strategy, and content development, as well as production for an ADA compliant digital document.

We equipped our team members with a helpful tool, a story map, to champion a specific direction consistent with lead consultant Jacobs’ vision.

We collaborated with city planners and engineers to fulfill the agency's primary objective: a simplified, democratized version of the extensive feasibility study report. The resulting public document is a comprehensive narrative about the “big picture” drivers behind this complex infrastructure project.

Jacobs considered two visual identity concepts prior to presenting to the agency. Options fell on a spectrum ranging from the established city brand to an off-brand solution.

Option 1 is an evolution of the city’s established brand. Friendly, bold, and straightforward, this option supports the transformation of complicated technical information into accessible iconography, infographics, and data visualizations. The design lends itself to a more illustrated and straight forward visual style.

Option 2 is an evolution of an alternative brand. Refined and streamlined, this option speaks to a select audience of advocates tasked with talking directly to the public. This is a good option if the agency wants to stay away from all visual identity markers connected to the city brand. The simplicity of the page lends itself to a more abstract visual system and works well with a range of readers—from professional service providers to the public.